Internet and Affiliate Marketing

1 must count my blessings, particularly in difficult days such as these. I’m facing a circumstance of such horrible financial threat that I have not dealt with before since the money are running out and it’s the closest to the cliff that I’ve ever experienced, and I’ve been close before.

Times of unemployment are hardly new, it’s the contractor’s curse, but this time things are worse because I was depending on someone who has conned very badly and very late. Earlier this year I trained in SEO through a company calling themselves Kalmindon that had been advertising at the Jobcentre. They wanted folks to join them and they would provide the clients. I had two interviews and the only difficulty was that I would have to pay them 3k for the training. Solutions were found and I finished the tuition and waited for them to put me in touch with paying clients so I could begin to earn my cash back and have a new, well paid career - after all, what could go wrong?

Well, quite a bit as it turned out. The company couldn’t come up with a dickie bird, let alone the “…employment guaranteed on completion of training” as assured on the website I originally contacted them on. And as I first met them in the offices of a couple of Job Centre’s and the ad was originally seen at Jobcentre Plus it all seemed genuine but it appears that there was no job. It was just a swindle, Kalmindon just wanted the money for the training, and then a long period of fobbing off began during which time my finances, largely the money left to me when my nana died earlier this year, have evaporated to almost zero.

So, here I am doing SEO on my own webpages to try and either get some customers of my own or at least demonstrate to potential employers that I can genuinely do this. So I am trying to use my company to offer both SEO and IT support in the Black Country. Since my missus is having treatment for breast cancer I have to be able to work from the homestead so as to be able to go to the hospital with her, particularly when she gets underway with radiotherapy just before Christmas and she will be going every day.

Firms in the Black Country need IT support just as as anyone else and small companies may not have dedicated support to call on. And many will have sites that don’t have much of an online presence as far as being in the search results is concerned and this is a major problem because if potential buyers cannot find their way onto the site through a basic search for things a company does, then the website honestly is not worth having.

So, although time is not in abundance and I need to to find some type of paid employment as soon as I can, I do reckon that with SEO and IT support I can offer worthy services to Black Country companies and help the local economy. And in these hard times, if I can get more customers that I can deal with personally, I can take someone on or who knows SEO, maybe a few and try and do something about the unemployment figures at the same time! Worth a go wouldn’t you say?

20101102

Search Engine Optimization

affordable SEO company, search engine optimisation, Search Engine Optimization

Ethical SEO involves improving the performance of your website on search engines without the need to cheat your readers or break the search engine terms of service. Although you might have to put a bit more effort into ethical SEO it really will be worth it in the long run as it works out much more effective. The most important person should be your website visitor and if you play fair with them they will usually appreciate this.

Instead of tricking people into visiting your website, you will be providing quality content for your visitors when you use ethical SEO. The result will usually be happy visitors who have found what they were looking for instead of people who leave your site quickly and feeling very cheated. You will more than likely see visitors returning when they have been satisfied with what you have provided. You could even find that they are so impressed with your website that they begin promoting it without you even requesting this.

Ethical SEO means providing useful links and not just sending your visitors to wherever most benefits your SEO efforts. You will only be using links that will ensure the visitor ends up where he or she wanted to and there will be no links to any dodgy sites. So the visitor will be happy and that really is the goal of ethical SEO; you don’t want the visitor to badmouth your site because it was a complete wast of their time. Having links to other sites which will try to cheat the visitor or where they may pick up malware can have a devastating knock on affect on your own site.

Not only will you be improving the performance of your website on the search engines when you use ethical SEO but you will also be providing something useful for the visitor. This will make your website more popular as visitors will be satisfied after their visit.

All website owners understand the advantages of getting SEO Company. SEO firms can help you with your website by many means, and some of these are Backlinks. There is no point in walking a lone furrow when it comes to SEO, so enlist the help of some experts. SEO only forms part of the equation though, Web Hosting are equally important.

Search Engine Optimization

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Search Engine Optimisation, more often referred to as SEO, is simply the practice of enhancing certain elements of your website specifically with the intention of increasing rankings within Google and other major search engines for the keywords and search terms relating t your website’s content. But why is it such a big deal?

Well, search engines such as Google and Yahoo use bots known as crawlers or spiders to scour the web. It’s these crawlers that return the information that features in the search engine. Optimisation on your website itself involves making it clear to these search engine bots, essentially, exactly what keywords and phrases your site is the most relevant for, without hampering the human user experience.

We love the Internet. Over recent years the number of people using it to make purchases or enquire about potential purchases has risen rapidly. We can buy anything online from car insurance, to food and clothing!

In fact, in 2009 just in the UK, consumers amassed a total online shopping spend of 38 billion, predicted by Forrester Research to rise to 56 billion by 2014. That’s a huge online spend, especially when you consider the fact that the UK was in the grip of a recession from which it did not officially emerge until the end of the year.

As the Internet becomes ever more impossible to ignore, businesses are switching on to the fact that simply having a website will not suffice as an Internet marketing strategy. Given the fact that so many millions of us shop online and that a high proportion of such searches for products and services start with a search engine, SEO has become an effective means of enhancing your site’s visibility to the consumers specifically seeking out your products.

Search Engine Optimization

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Twitter is swiftly becoming a quite well-known social networking tool on the web. Progressively more folks are flocking to this web site. It really is being applied for a wide range of distinct items. Recently, a growing number of individuals have began employing Twitter as a solution to marketplace their companies online. It’s an outstanding way to acquire the word out about your company to as a lot of folks as possibly swiftly and to enhance targeted traffic to their sites.

It really is quick to generate cash employing Twitter. The trouble is that although practically every person that visits the Twitter web site wants to find out precisely the way to ideal make use of the web site, quite handful of men and women in fact know how. It can be achievable to log onto the web site and to tweet. On the other hand, how do you genuinely use Twitter to its full prospective and get the outcomes that you just wish to see? What does it take to have the correct folks following you? How do you go about deciding which tweeters you would like to stick to? These are queries that couple of folks can response. They merely usually do not know what the correct answers are and how Twitter is ideal utilized.

For some folks, Twitter is all about how a lot of followers they have. They don’t have any other purpose for utilizing Twitter. It really is merely a solution to make friends and be critical inside the world wide web planet. To ideal make use of Twitter, it’s crucial to find a way to reply several fundamental issues. Why are all of these individuals selecting to comply with you? What could be the cause that best strangers have such an interest in you? In the event you can’t reply these issues, you is not going to have the ability to adequately use Twitter to maximize your promoting campaign. You is not going to find a way to profit from the use of Twitter either.

It is very possible to make money with Twitter. If you use it properly, you can drive huge amounts of traffic to your website, blog, or other advertising media. This process is completely legal. Twitter actually encourages its users to do this. This is due to the fact that the owners of the site want it to be as popular as it possibly can. They also want to have as many followers and users on the site as possible.

Anybody can potentially use Twitter to generate cash. It’s not just for expert web marketers. If you’ve an thought that you simply are in a position to sell towards the public, or even a item for promotion there are several methods inside Twitter to accomplish this. It just takes standard understanding and knowledge of what you’ll need to perform. Following all, Twitter is for considerably more than just tweeting.

The first thing that you need to do is understand the basics of Twitter. You make think that you know everything, but this would be a misconception. No one knows all that there is to know about Twitter. There are constantly new things to learn and discover. It is a good idea to start learning as much as you can in relation to the site. This will give you an edge over others that are not aware of the power and potential of this site.

As soon as you find out to use Twitter the appropriate way, you’ll locate that you just are a lot more knowledgeable about the web page and will appreciate utilizing it a lot more. In the event you find out tips on how to make cash with Twitter when it really is required, you can have the ability to handle the sudden expenses that come along in life. By combining a number of various web sites that cater towards world wide web advertising globe, you’ll discover that you simply generate some thing so powerful it’s almost impossible not to become producing funds.

Search Engine Optimization

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In proper Search Engine Optimization there are many things that you must pay attention to, however, one is far above the rest, keywords. The keywords of a website create the content and attract both search engine spiders that rank your website, as well as searchers. SEO Consultants spend most of their time focusing on the right keywords in a website than anything else. It’s important to use the right tools and find the most appropriate keywords for your website.

As with any other project, brainstorming is the first step. The key to good Search Engine Optimization is organization. Make sure that you review your website and imagine you are a searcher. Write down words and phrases that a searcher may use in order to reach your sebsite or find a business like yours. If you have an SEO Consultant creating your web site for you, make sure you provide themwith enough information in order for them to be able to attract the customers you are looking for.

There are many tools out there to help you with your Search Engine Optimization. Since SEO Consultants and search engines have worked out their differences and are working together to bring a better internet to searchers there has been a lot brought to the table on the search engines side, such as tools that make the whole process a lot easier. Though there are many websites with different tools, I’ve listed two below with a simple overview to get you started.

The Google Adwords is a great Search Engine Optimization Tool. No wonder SEO Consultants use it for their customers. It has many options such as language and country selection as well as has a great help option to help you use the tool to its highest possibilities. It suggests you start broad and narrow your entries. Also it has a wonderful option that instead of plugging in word by word you can just put a link to your web site and after the program reviews your web site it suggests keywords that pertain directly to your web site. The link where you can find the Google Adwords is https://adwords.google.com/select/KeywordToolExternal .

Another regularly used by SEO Consultants Search Engine Optimization tool is the Wordtracker, www.wordtracker.com . This is a simple to use tool that gives you an adult filter as well as a nice long list of keywords with number of searches each keyword or phrase gets. It’s an easy to use tool for quick answers. This is good if you already have the words that you want to review. Overall it’s a great tool that will assist you with finding out the numbers of the different keywords you already are using, or if you want to add a new one.

It’s important to keep in mind that even after you have found the keywords you want to use for your website to up the ranking and traffic that you need them to work for you. Good Search Engine Optimization is finding not only the right keywords, but the keywords that bring in not only the best search traffic, but also the highest profit. Many SEO Consultants know that some words may bring in lots of traffic but no profit. You need to review the keywords you have and try different ones for periods of time in order to see which will bring in the most profit and traffic, as that’s what’s important, a balance. This way you get many people to view your website, with the possibility to either return to purchase or suggest it to someone else, as well as the actual sales.

Once you’ve done all of the necessary steps to get the right keywords and have done your research its important to keep the searchers attention. Its great if they come to your website, however if they leave the website after hitting the landing page with disappointment, you’ve lost them forever. With this first page that they see you have to sell not only your product, but your web page, and your guarantee that you can be trusted. No one will give their credit card to a website that doesnt look not only confident in what they do, but also trustworthy. You need to keep the landing page interesting as well as clean so the future customer can see everything clearly. The landing page is where you strut you stuff and show the searcher that you website is the place to make their purchase. Many people not really notice this as a major Search Engine Optimization technique, however a good SEO Consultant will make sure that very close attention is paid to the landing page.

Overall, make sure that you have the right keywords for your website. Good Search Engine Optimization techniques and using the right tools will help you find the right keywords to attract more attention to your website. Also, a good SEO Consultant will be able find the most appropriate keywords by using their expertise and different tools available online. Make sure all of the keywords you use are relevant to your website and you review them and use them well.

Search Engine Optimization

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Obviously in order to get to this point of questioning what White and Black Hat techniques are, you understand what SEO Consultants do and what Search Engine Optimization is. Here we will discuss different type of white hat techniques that will assist you with creating a more profitable web site with a higher ranking in search engines. Make sure that none of these steps are taken out of context and you don’t use any of these techniques to extremes where they can be considered Black Hat methods.

As the it’s a reconstructing process of the initial web site content, it’s good to start your Search Engine Optimization when you start to create the web site rather than try and optimize an already created web site, however, if you already have a web site and would like to upgrade it it’s not a problem to do it as well. And as mentioned above if you don’t know how to apply these techniques, its best to hire a SEO Consultant to assist you or do them for you. The process may sound very easy, however, it involves a lot of research and knowledge of the online industry and search engines that a specialist will be able to optimize your web site more effectively.

The first and simplest step in the Search Engine Optimization process you must write the content of your web site. The quality of the content is for great importance as you SEO Specialist already knows. They will probably request detailed information about your web site and what you offer in order to write the proper content. It’s important that there is a lot of information in your web site that will attract both the attention of the web crawlers as well as the searchers. Make sure however the information is relevant to your web site, and to what you do. Also, don’t just make lists of keywords that pertain to your web site, but use descriptive sentences and details that will help you both get noticed as well as inform the visitors to the web site. A great strategy to abide by is an approximate of 250 words or more per page on your web site of information pertaining to your web site.

In order to achieve good Search Engine Optimization and high rankings you will also need to have a well organized web site and good structural markup. It’s important that the content be separate from pictures and other design elements, as that will create a leaner code and search engines and spiders will be able to read it easier. This is achieved through CSS, cascading style sheets, which is basically the formatting and organization of a document written in a markup language. The heading elements are also very important as the spiders and search engines focus on them, so make sure that your SEO has a good technique to creating them.

When creating your web site, make sure that you pay close attention to the titles, as they play a big role in Search Engine Optimization. You will receive a higher ranking if the title includes good descriptive words that explain what the content of your web site is about. Also, make sure that your SEO Consultant assists you with the meta-data of your website. Meta-data is the information that is means specifically for search engines and web crawlers. It’s not part of the content of the web site that searchers see. The information in the meta-data should describe the web site well and not use excessive and unnecessary words that don’t explain your web site. This will assist search engines in placing your site in the proper ranking. Due to keyword spamming in the past search engines and spiders don’t put too much weight on meta-data, however proper keyword use will be beneficial to your web site.

As mentioned above the context of a web site is the most important part. Focusing and good keywords is a very important point in Search Engine Optimization. Many SEO Consultants have libraries full of different keywords depending on what your web site is about and the searchers you want to attract. Make sure that you do a thorough research of different keywords or phrases that possible searchers may use in order to get to your site or search for similar sites like yours. You will need to use at least 2-3 phrases or keywords per page in your web site within all parts of the web site such as title, Meta description and keywords, heading elements, links, and the rest of the content aspects of the web site.

Keywords overall are the most important thing in a web site as they are what create the content. It’s important that you use the right and well researched keywords for your Search Engine Optimization. Also, an experienced SEO Consultant can use their experience in the past to find the appropriate keywords for your web site that will bring the best ratings. Another way to find good keywords for your web site are by searching similar sites as your own and seeing what words would be most searched to find them. Don’t forget that words are not the only thing you need, it’s of great importance to gather phrases, as searchers would type them into a search engine. These keywords and phrases need to show up at least 2-3 times on a page in order to receive the best rankings.

Lastly, it is very important to have inbound links, or backlinks. These are links that lead to your web site from other web sites. This is an often missed Search Engine Optimization method. By having inbound links to your web site it increases your popularity with web search engines. Although, keep in mind that it’s very important that the inbound web sites are reputable. It’s very good if they are with a similar theme and have not been previously banned or use frowned upon methods. An SEO Consultant would be able to find the appropriate web sites that would be best for your needs. Keep in mind that quality is more important than quantity.

It’s important to know the difference from White and Black Hat Search Engine Optimization methods in order to create an effective and efficient web site. Also, make sure that you find the right SEO Consultant to do the job and bring up your ranking using the right techniques. Make sure that you give them all of the necessary information about your web site so they can find not only the appropriate keywords but also the right inbound links.

Search Engine Optimization

search engine optimisation, Search Engine Optimization, seo, SEO Company, SEO Consultants, website promotion

If you asked most web based companies what’s the one thing more than anything else they would like to add to their business, what do you think it would be? Getting to the very top of Google. And once such greatness is achieved, staying put for the long term.

To make your website perform better in Google the closer you play to their rules the more favour they will show to your site. So what does Google like? They like your site to be strongly related to the domain name, and they want the content to reflect this.

So if your domain name is called “steel box sheds”, they expect your content, that is the pages in your website to reflect this. You can add sub categories like, aluminium sheds and so on, but if you were to have a category mentioning home made furniture, then this would not actually represent your domain name so you could find it harder to rank for this term.

This mistake is often made by many businesses before they launch their online business. Sometimes people would choose a family name or a partnership name for a domain, if they are solicitors for example and they want to brand this name.

Another key factor that Google likes your website to have is backlinks from other websites similar to yours. There are some technical attributes that your website needs to have such as the keywords you are targeting need to be listed in the meta tag code within your website. Your main keyword phrase or area of business needs to be placed inside an area of your website known as the title tag.

Which leads us on to a very important question, if two websites are equal in terms of backlinks meta and title descriptions which would rank higher in Google? Which ever one is employing the most effective SEO plan. SEO refers to search engine optimization. This is a promotional technique involving many strands of thinking that allows your website to gain more favourable Google rankings.

SEO is a pretty difficult hard hitting task that takes a lot of knowledge, skill, effort, and money. The first area you need to look at before embarking on a search engine marketing campaign is keyword research.

Many businesses fail on the Internet because they have not analysed their keywords properly. Many businesses are swimming against the tide because they have selected keywords don’t have enough traffic, are too competitive, or don’t bring sales. Get this wrong and your business could go down the pan.

So before you invest heavily in both time and money in your online business, begin the planning process with keyword research. Professional search engine optimisation companies are highly skilled in this area and can help develop your business and marketing plan. This will take some time but if you get this right you can solidify your future success.

After the first piece of the process is completed a search engine optimization company can begin the time consuming process of marketing your site and refining your keywords. They will be able to do this a lot faster than you can leaving you free to get on with running your business. If your competitors are keeping up-to-date with the latest online thinking they will already be working with a engine optimization company, that is why they probably have higher rankings than you.

Search Engine Optimization

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If you are building a webpage for your company than you will want to think about search engine optimisation otherwise known as SEO. This optimization will ensure that your website will have a high ranking when appearing in the results section of search engines. This is one form of marketing that is targeted at bringing in more traffic to your site. If you have no experience with SEO than you can learn as well as use the services of an SEO consultant.

Search engines can perform a wide variety of searches such as image searches, local searches, vertical searches and video searches to name a few. In order to maximize exposure you need to design your website with all of these areas covered. This means you need to understand how the search engine works as the content, metatags, links and HTML play important parts.

Search engines will use algorithms that will “crawl” your website to rank the pages. These algorithms are constantly being updated and changed. These changes occur to try and keep illegal or black hat SEO from making it onto the search engine. Search engines originally just used keyword density but have since evolved to include many things to try to keep questionable and illegal sites.

In order to have your page occur in the results of Google and other search engines you want it to be indexed. Not every webpage in your site will be indexed and appear in the search results as generally pages that are closer to the main page are considered to be more important.

It has been proven that search engine optimisation does not directly guarantee additional sales but it does help get more traffic to your website. Ultimately if you get more visits to your site than there is a greater chance that you will get more sales. To create the best online marketing strategy you can you want to combine SEO with other things such as ads, articles and more.

Search engine optimisation is frequently used as a type of online marketing. While SEO does not guarantee any sales you can use to create an effective campaign to draw more traffic to your websites. This way the more people you have visiting the site the greater the chance someone will make a purchase. It is wise to use SEO in conjunction of other online marketing due to the ever changing nature of the search engine algorithms.

To effectively use SEO it should be incorporated in the design for the webpage, as this is much easier than converting an already established site. SEO is important for the links, local IP address, keyword selection and much more. If you have no experience but want to get results immediately than you should see about using a consultant.

Search Engine Optimization

search engine optimisation, Search Engine Optimization

With the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply spend money on PPC and see instant results in the search engines.

Traditional Search Engine Optimization

First I will define what traditional SEO is. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases

Pay Per Click

Now I will define what PPC is making use of Google Adwords as an case study. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are prepared to fork out for each click on their listing which results in a visit to their site - thus the term “pay per click”. At Google Adwords, you can bid anywhere from $.10 up to $50.00 for each click.

If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order. What PPC has allowed one to do then is to instantly “pay” their way to the top whereas traditional SEO takes a lot of time and effort.

The overriding question then is how valuable is PPC and should it replace standard search engine optimization techniques?

Pros and Cons of Pay Per Click

First of all you must realize that PPC will never help improve your positioning in the typical search results. PPC listings most always appear in a “Sponsored or Featured” area which is usually at the top or side of the regular search results. While it really is nice to “show up first”, however recent studies by Comscore shows that clicks on paid search results has gone down over time, and is now ~22%. That means 3 out of 4 individuals will trust the results in the natural listing in contrast to the results in the PPC listing, and will click on the organic results - which are attributed to SEO.

Pay per click will not optimize your site so that it reflects who you are and what you offer. If your site is poorly optimized before you begin to advertise it with PPC, it will still be poorly optimized afterwards. Furthermore, the cost per click (CPC) is dependent on the ‘quality score’ of your web page. If it is not properly optimized for the search engines using SEO, you will always be paying more for your PPC ads compared to your competitors who have integrated SEO with their PPC advertising campaigns.

On the other hand, a well executed SEO plan will improve your position in the organic search results. You will have a finely tuned web site that reflects who you are and what you offer. One particular client in the dry cleaning business was averaging 8% of their new client acquisitions from their web site. They employed a traditional SEO campaign targeting 7 keyword phrases and are now seeing 83% of new client acquisitions come directly from their web site. They have been maintaining this campaign for a period of 6 months now at a cost of only $100 per month, compared to the $1000 per month they were previously spending on PPC advertising.

Another downfall to PPC is that when you stop paying for PPC advertising, your listings disappears and so does the traffic they bring. With the recent move by numerous PPC search engines to raise their minimum bid requirements, the charges for keywords are only going to increase over time as far more advertisers join the market, bid higher prices for each keyword and fight for the significant #1 position in the paid search listing results. With PPC advertising, it’s a bidding war that favours advertisers with greater budgets.

In most cases, once you have good positioning in the regular search results via SEO, you will continually receive free traffic. It may require some minor adjustments from time to time but all in all brings in consistent free traffic so long as people are searching for your products or services. You are not held hostage to having to continuously throw money at search engines to maintain your listings.

SEO has to be the foundation of your online marketing strategy because in the long run, the rewards of SEO will far outweigh anything else you do.

Search Engine Optimization

online marketing, pay per click, PPC, search engine optimisation, Search Engine Optimization, search engines, seo

Alistair Darling presented his economic budget to the country last week; it was page one news and stirring up a big media fuss. News trends much quicker than newspapers can be printed so with such an event you might expect a quick Google search of terms like ‘budget live’ or ‘Budget 2010′ would find the official Prime Minister’s website www.number10.gov.uk. But it doesn’t appear at the top, not even on the first page; in fact it doesn’t even appear in the top 50 for either of these phrases, outranked by news articles and critical blogs. For something so important with such big public interest this should be a priority, to avoid critics appearing higher up in the rankings and generating political influence against the government.

You can take a further look at the website from a Search Engine Optimisation perspective to recognize what the problem might be; to avoid ever doing it yourself or to see what a bad web agency is really capable of.

The Downing St website, under further inspection appears to have incredibly poor SEO, they make simple mistakes like having no ‘title tag’ or articles that are poorly optimised with no keywords or descriptive text. The website is stuffed with seemingly random keywords such as ‘tattoos’, ‘piercings’ and ‘polish armed forces’. Upon further inspection of the general SEO of Number 10 it appears the brand gets lost in translation, the official YouTube channel is located at www.youtube.com/downingst rather than number 10 and both refer toe their media content as ‘number10tv’ even though a Google search for that term definitely doesn’t find what you’re looking for.

On a further note, Gordon Brown’s tweets come from @downingstreet rather than @number10 or @primeminister. All of these mistakes are fundamental basics when creating a digital presence for a brand and you might have thought the British Government could have done a little better than this.

In common SEO practice, most agencies will buy up URLs relevant to their site and redirect to their website or prevent their competition from buying them; unusually both www.number10tv.com and www.number10tv.co.uk are both still for sale. Depending on whether Gordon Brown has an in house SEO or an agency, he needs to get rid of them.

Search Engine Optimization

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